The shift comes as the trade ministry pairs market diversification with recent trade pacts.
New Markets, Same Export Push
Deputy Trade Minister Dyah Roro Esti Widya Putri said Indonesia must optimise these major markets. She made the remarks in Bali during a shipment send-off for salak, or snake fruit.
The ministry highlighted tropical fruits such as snake fruit as commodities with strong export potential. Dyah Roro said these products have strong export potential, especially when processed and packed as premium goods.
That message fits a wider policy shift. The Indonesian Ministry of Trade says its three export strategies are expanding export market access, improving exporters’ competitiveness, and diversifying export markets and products.
Indonesia is also leaning on new trade agreements. The Ministry of Trade has also highlighted trade agreements including Indonesia-EU CEPA, Indonesia-Peru CEPA, and Indonesia-Canada CEPA.
The government presents these agreements as ways to expand market access and diversify export destinations, including into Central Asia, West Asia, and Eastern Europe.
Volumes Stay Strong
For investors, the signal is clear. Jakarta wants export growth to come from more markets, more processing and more products. That combination can support margins and reduce concentration risk. Watch how quickly firms turn this export market expansion into new shipments, especially in processed food and other value-added lines.
