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Home Trade & Export

Indonesia fashion Japan exports hit $1M milestone

Napat Chaiyasit by Napat Chaiyasit
April 28, 2026
in ASEAN, Emerging Markets, Export Development, Indonesia, Japan, Trade & Export, Trade Policy
Reading Time: 2 mins read
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Indonesian fashion and accessory brands have been working to expand their presence in Japan’s competitive market through various trade initiatives.

Recent efforts show rising strength in Japan’s tough market.

Event Success and Key Deal

Sixteen Indonesian brands joined the Indonesian Pavilion. They displayed accessories, jewelry, and clothing. The Trade Ministry led the effort. Director General Fajarini Puntodewi hailed the results. She noted the products meet Japan’s high standards for quality and design.

A major highlight came with an MoU signing. PT Dan Liris of Indonesia partnered with Japan’s Bee-First Co., Ltd. Puntodewi joined virtually. Indonesian Consul General in Osaka, John Tjahjanto, also watched online. ITPC Osaka Head Didit Akhdiat Suryo attended in person.

Suryo stressed focused promotion. He pushed sustainable efforts. Trade representatives abroad stand ready to link firms. They use storytelling to connect with Japanese buyers. This builds emotional ties and aids market entry.

Strong Trade Backdrop

Japan ranks high in Indonesia’s trade. Total trade hit $32.08 billion in 2025. Indonesian exports reached $17.61 billion. In textiles and textile products (TPT), Japan took second place. Exports totalled $1.02 billion. This made up 8.53% of all TPT exports.

The trend holds in 2026. TPT exports to Japan hit $180 million in January-February. This marks a 3.59% rise from last year. Items include apparel, fabric, yarn, synthetic fibers, and creative fashion. Interior goods also feature.

Indonesia fashion Japan exports gain from this base. Trade initiatives fit wider goals. They boost market access. They lift the image of Indonesian creative goods.

Investors eye steady growth here. Japan demands premium products. Indonesia proves it can deliver. TPT exports climb. More trade events could push volumes higher. Firms such as PT Dan Liris offer entry points. Watch for follow-up deals. They signal deeper ties in Asia’s fashion trade.

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Napat Chaiyasit

Napat Chaiyasit

Dr. Napat Chaiyasit is a Bangkok-based economist specialising in Thailand’s tourism economy, financial sector reforms, and regional trade competitiveness. He has contributed to academic research and policy advisory work, with a focus on how Thailand positions itself as a hub for investment and connectivity.

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